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City of Bloomington Video Posting Standard

Illustrated bird saying tweet.
The City now has even more embedded video on CityWEB.

Purpose

The City of Bloomington provides access to online video because this is the way many residents communicate and obtain information online. Key objectives for video content should meet one or more of the following goals: provide information about City services, showcase City and community events, explore City issues, and highlight outstanding individuals and organizations that contribute to Bloomington and the region. The City encourages the use of video content to further the goals of the City and the missions of its departments, where appropriate. These standards should be used in conjunction with the City's Social Media Use Policy.

City of Bloomington video posting guidelines

  • The department's manager will be responsible for approving the video content.
  • Video quality should be comparable to DVD quality, clear and understandable.
  • Video must originate from City staff.
  • All videos will be submitted to the Communication Administrator for hosting and posting.
  • The department must have secured rights to stream the video:
    • The video was produced by the department.
    • Or written permission has been granted to host and stream the video on the City’s website.
  • Videos streamed from sources other than the City of Bloomington may be embedded on www.ci.bloomington.mn.us pages with prior approval from the Communications Administrator. Links to external videos are permitted, but should only be used when content is not available through City of Bloomington video distribution.

The Communications Cable Section will:

  • Encode the video as .WMV file.
  • Host the video on its video server.
  • Add the City-produced video to the database for archiving.
  • Provide a video link and code to embed the video on a web page.

Submitting video to the City of Bloomington

  • Acceptable formats: .MPG, .WMV, .DVD, Tapes – DVD-Pro.
  • Video details to be provided to the City of Bloomington by department:
    • Title and Description
    • Video Length
    • Archive/removal date for time sensitive content

Submitting video to other video sites

  • Videos may be submitted to YouTube, Facebook, and other video sites that are on the Internet-based Collaboration Tool Standard list on a case by case basis under the direction of the Communication Administrator, if there are needs that cannot be met using the City of Bloomington’s video distribution - video linking, video embedding on site.
  • Most of these sites limit the video to 10 minutes in length or less than 1 GB.
  • Comments on video should be turned off on these sites.
  • The Communications Division will administer these additional video site accounts.

Archive

  • Any video posted to a third party video site must also be posted to the City’s site at ci.bloomington.mn.us for purposes of records retention.

Social Media Use Policy and related standards

 

For more information, contact:

Janine Hill, Communications Administrator
PH: 952-563-8819; TTY: 952-563-8740, FAX: 952-563-8715
E-mail: jhill@ci.bloomington.mn.us

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